Sofie connects your ad accounts, social pages, and market data — and gives you clear daily intelligence on what's working, what's wasting money, and what needs your attention. Right on the Localium platform, with WhatsApp and more coming soon.
⚠ Mix alert: Conversion rate down 12% this week, volume holding steady. Recommend moving ₹2,000/day from push formats to pull formats for the next two weeks.
Your competitor 2km away dropped from 4.6★ to 4.2★ this week — an opportunity to push reviews.
9:04 AM · Sofie
Generating follow-up action list…
Coming soon on:WhatsAppGmail
The Problem
Most dealers are spending blind. The data exists. The insight doesn't.
📺
The pull-push mix isn't being tuned
Pull (intent-capture) and push (demand-creation) budgets are set once and rarely rebalanced. When conversions dip, the answer isn't to blame a channel — it's to retune the mix. But nobody's watching the ratio.
🚗
Wrong SKUs getting all the spend
Your top-selling variant — automatic, sunroof, white — gets a fraction of the budget while slower models consume the most. No one's connecting ad spend to actual inventory movement.
⭐
Reviews going unanswered for days
A 1-star review from Tuesday? You'll find it when you Google yourself. By then, 40 people already saw it — and nobody in your team even knew it was there.
What changes
Your dashboard shows data. Sofie tells you what matters.
Sofie knows your account the way a dedicated analyst would — and it's available at 9pm on a Sunday.
Without Sofie
📊 Marketing Mix
Shows total spend and leads, but doesn't tell you whether your mix is tilted right. When conversions drop, the split between pull and push stays exactly the same as last month.
🚗 SKU Spend
No visibility into which variants are getting promoted vs. which ones are selling. Slow-moving stock gets the budget, fast-moving SKUs are ignored.
📞 Leads
Shows lead count. Doesn't tell you which leads want an automatic transmission or a specific colour — or which ones went cold because no one called back in 72 hours.
⭐ GMB Rating
The dealer down the road just overtook your GMB rating. You won't know until walk-ins drop next month.
→
Ask Sofie
"Is my mix tilted right?"
Sofie reads your conversion signals in real time and tells you whether to tilt toward more pull or more push this week. A conversion problem = more pull. A volume problem = more push.
"Am I promoting the right models?"
Sofie connects ad spend to enquiry intent by variant — showing which SKUs are being searched for and whether your spend is aligned with actual demand.
"Which leads need attention?"
Sofie flags leads going cold, tells you which ones asked for an automatic or a specific colour, and nudges your team before the deal walks out the door.
"How does my rating compare?"
Sofie tracks competitor GMB ratings daily and alerts you the moment someone in your catchment gains ground. You know before they do.
Your AI Analyst Team
Four specialist agents. Trained on your account.
Each agent owns a domain of your dealership. The first two are live today. The rest are on their way.
Live Now
📊
Media Analyst
Your 24/7 mix-tuning watchdog. Tells you when to tilt toward pull or push, and which SKUs deserve more share of voice based on actual demand.
Pull vs push mix recommendations
SKU-level demand vs. budget alignment
Budget pacing & anomaly alerts
Campaign ROI tracking
Live Now
🎯
Lead Cop
Tells you exactly which leads need attention today — and what each lead actually wants, down to the specific variant and colour they enquired about.
Prioritised lead attention list daily
SKU intent tracking per lead (variant, colour, transmission)
Cold lead alerts before deals go dead
Seller follow-up nudges
Coming Soon
🛡️
Social & Competitor Monitor
Watches every review, mention, and competitor move — so you're never caught off guard by a bad rating or a rival gaining ground.
Google, Meta, Instagram review monitoring
AI-drafted review responses
Competitor GMB & rating tracking
OEM offer change notifications
Coming Soon
🚀
Lead SuperCop
Full-stack lead intelligence — from walk-in logging and CRM integration to seller performance benchmarking and conversion analytics for the DP.
Walk-in & database lead logging
Excel CRM & inventory data uploads
Seller-level performance view for DP
Conversion rate benchmarking
How Sofie reaches you
No new app to learn. Sofie lives where you already are.
Start on the Localium platform today. WhatsApp, Gmail, and mobile are on their way — so Sofie fits deeper into your daily workflow over time.
🖥️
Web Dashboard
Full-depth views, drill-downs, agent configuration, and connector management from any browser. Available now.
💬
WhatsApp
Daily briefs, instant alerts, and full Q&A — right in WhatsApp. The most powerful interface is the one you already use.
Coming Soon
📧
Gmail
Morning briefings delivered to your inbox. Reply with questions, get instant answers. No new login required.
Coming Soon
📱
Mobile App
Push alerts and quick intelligence views for the always-on dealer principal. iOS & Android.
Coming Soon
🔗Existing Localium Partners
Already a Localium partner? You're pre-configured.
Your campaign data is already connected. Activating Sofie takes under 30 seconds — click the link, confirm your dealership, and your first brief arrives today.
Three steps and your first insight arrives today. No IT. No setup calls. No waiting.
1
Connect Your Accounts
Link your Google Ads and GMB via OAuth — 90 seconds each. Social pages connect the same way. Localium partners skip this entirely.
~5 minutes
2
Sofie Pulls the Picture
Your agents ingest your campaign data, review history, competitor profiles, and market signals automatically. No manual setup.
Automatic
3
First Brief Arrives
Your first intelligence brief lands on the Localium platform — and you can ask Sofie anything from day one. WhatsApp and Gmail delivery coming soon.
Same day
Pricing
30 days free. Then the plan that fits you.
Every plan includes a full 30-day free trial. Card required to activate — cancel before day 30 and you're never charged. Stay, and Sofie pays for itself many times over.
Most Popular
Pro
₹3,499/mo
₹3,499
Billed monthly · Per rooftop
Sofie Pro
The complete intelligence layer for a serious dealership. Full agent access, all connectors, all channels — for a single rooftop.