December 9, 2025
Hyperlocal is now Localium
The platform powering digital marketing for leading automotive brands across Asia is entering its next chapter.
For years, you've known us as Hyperlocal by OnlineSales.ai - the platform trusted by major brands, OEMs and their dealer networks across India, South Africa, Latin America, and the Asia-Pacific to run high-performance digital marketing at scale. Today, we're announcing our evolution into Localium, a new identity that reflects our expanded vision for the future of automotive retail.
“Hyperlocal by OnlineSales.ai” is now Localium.
Revenue first: Localium is a modular, AI-driven marketing platform designed to deliver sophisticated marketing capabilities across the entire automotive ecosystem - from OEM headquarters to individual dealership rooftops.
Whether you're running national campaigns, managing dealer network performance, or operating a single location, you get:
The platform adapts to your operational structure - centralized, distributed, or hybrid.
As we scaled across markets, we observed automotive marketing evolving in two parallel directions:
At the OEM level: The demand for sophisticated, data-driven marketing that delivers measurable ROI across entire dealer networks has never been higher. Brands need platforms that can execute at national scale while providing both a bird’s eye view and the ability to drill-down for granular performance visibility.
At the dealership level: The strongest product adoption and deepest business impact came from organizations - whether OEM marketing teams, or independent dealers - that wanted direct control, immediate visibility, and the agility to respond to their local market dynamics.
The name "Hyperlocal" served us well in our initial phase. But as automotive retail becomes more decentralized, more digital-first, and more performance-driven, we needed an identity that reflects the full spectrum of modern automotive marketing - from brand-level strategy to rooftop-level execution.
Localium represents that evolution. A platform built to serve the entire ecosystem, from enterprise marketing teams to the individual dealers who ultimately sell the cars.
Our product philosophy balances enterprise sophistication with operational simplicity: marketing technology should scale to organizational complexity, not create it.
Whether you're managing campaigns for 200 dealers or running marketing for a single location, the same AI drives performance. OEM teams get centralized oversight and network-wide insights. Dealers get simplified execution without sacrificing effectiveness.
Organizations can deploy platform-wide or enable specific apps based on need. This flexibility supports phased rollouts, pilot programs, and gradual adoption - critical for large dealer networks with varying levels of digital maturity.
What works in Melbourne doesn't work in Mumbai and Manchester might have entirely different needs altogether. Localium adapts to regional buyer behavior, competitive dynamics, and market conditions while maintaining brand consistency and performance standards across networks.
From the moment a buyer discovers your brand to post-inquiry nurturing and appointment setting, Localium manages every touchpoint - whether executed by OEM teams, dealer staff, or our AI agents.
Ads Hub
Launch AI-optimized campaigns across search, social, and display. Manage at enterprise scale or individual rooftop level. Real-time performance tracking and ROI measurement across networks.
AutoStudio 360
Create professional-grade car photography and 360° visuals - your car with our AI - maintaining brand standards while enabling rapid content production across dealer networks. No studio required. No high-end filming equipment required either!
AI Agents
Automate inbound and outbound customer engagement, qualify prospects 24/7, and route leads intelligently based on location, vehicle interest, and organizational structure.
Leads Hub
Centralized lead management with configurable routing, automated nurture sequences, and performance analytics. Works for single locations or multi-rooftop dealer networks.
Social Media Suite
Manage social presence at scale - from brand-level content distribution to dealer-specific engagement. Single dashboard, unlimited locations.
Website Builder
Deploy high-converting websites optimized for AIO, SEO, and lead capture - with centralized brand control and local customization options.
For OEMs and Media Agencies:
Everything that made us your trusted marketing infrastructure partner remains - the enterprise-grade technology, the network management capabilities, the performance analytics. Localium enhances that foundation with deeper AI capabilities and more flexible deployment options for your dealer networks.
For Dealership Groups and Independent Dealers:
The same platform powering national automotive brands is now accessible with configurations tailored to your operational reality - whether you're managing multiple rooftops or focusing all your energy on one location.
The technology, the team, the track record - all intact. Your existing platform, integrations, and support continue without disruption. This is an evolution of capability, not a platform migration.
We're entering an era where sophisticated marketing technology serves the entire automotive ecosystem - from brand strategy to dealer execution. Where OEMs can deploy enterprise-grade capabilities across their networks while giving dealers the tools and autonomy they need to win in their local markets.
Localium is built for automotive organizations that refuse to settle for average performance.
Whether you're running marketing for a major automotive brand or looking to modernize how your dealership attracts and converts buyers, we'd love to show you what's possible.
Ready to see Localium in action?
Schedule a demo or reach out to your account manager to learn how we can accelerate your organization's growth.
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